He continued, “Tyler and this leadership team bring a track record of impressive results that I am confident, when combined with this structure, will unlock tremendous growth for our clients and us.”įCB North America CEO Tyler Turnbull, FCB Chicago president Kelly Graves and Sharing more detail behind this move, FCB Worldwide CEO Carter Murray stated, “In discussions with clients and in predicting what they will need from us to push their brands and businesses forward into the future, it all came down to people, creativity and expertise.” It’s a move that will benefit all our clients for the better, and one that will harness the collective power of our more than 1,500 talented people in the region across one of the most impressive integrated creative-agency brand offerings in the world,” Turnbull said in a statement.Īccording to a press release from the agency, the new structure is designed to provide efficiencies in work process and investment strategy across the region, while further fueling the agency’s creative culture and the ideas it yields. “I am honored and humbled to be entrusted with leading FCB’s next growth chapter in the market where it was born almost 150 years ago. Turnbull first joined FCB Toronto as CEO in 2014 and was elevated to FCB Canada CEO two years later.īefore joining FCB he served as president for Proximity Canada and he has also spent time in planning leadership roles for Publicis Modem in London. It’s being reported that Fassnacht will aid in the transition. He replaces CEO Michael Fassnacht who is reported to be stepping down immediately.įassnacht led the network’s founding office successfully for nearly a decade, establishing it as a creative powerhouse, with more than 40 Lions in the last few years, transforming it into an organization with a diverse talent mix that now boasts 60% female leadership, and making it a civic leader, with high-profile assignments for the city and storied organizations like the MCA and Chicago Public Library. Tyler Turnbull, who was promoted to CEO of FCB New York and FCB Canada back in May, will now serve as North America CEO for FCB, overseeing all offices in the region, including Chicago. Michigan Avenue is shaking and it’s not from the New Madrid Fault line shifting.įCB is undergoing leadership changes within its network that affects both Chicago and all of North America.
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